Privacy Policy and Cookie Policy

Personal Data processed for the following purposes and using the following services:

Advertising

Google AdSense, Google Ads Similar audiences, LinkedIn Ads, Google Ad Manager, Facebook Lookalike Audience, ShareThis and Audience Network
Personal Data: Trackers; Usage Data

Direct Email Marketing (DEM)
Personal Data: email address; first name; last name

Pinterest Ads
Personal Data: email address; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); User ID

Analytics

Google Analytics, Facebook Ads conversion tracking (Facebook pixel), Google Ads conversion tracking, Google Analytics with anonymized IP, HubSpot Analytics, WordPress Stats and Alexa Metrics
Personal Data: Trackers; Usage Data

Google Analytics 4
Personal Data: browser information; city; device information; latitude (of city); longitude (of city); number of Users; session statistics; Trackers; Usage Data

TikTok conversion tracking
Personal Data: device information; Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data

Google Analytics Advertising Reporting Features

Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); various types of Data as specified in the privacy policy of the service

Cloudflare Web Analytics
Personal Data: device information; language; Usage Data

Google Analytics Demographics and Interests reports
Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)

YouTube Analytics and Reporting API
Personal Data: Trackers; Usage Data; User ID

Connecting Data

Zapier

Personal Data: city; company name; country; Data communicated while using the service; date of birth; device information; email address; first name; gender; geographic position; language; last name; phone number; picture; profession; screenshots; Usage Data; workplace; ZIP/Postal code

Contacting the User

Contact form

Personal Data: city; company name; country; email address; first name; last name; number of employees; phone number; physical address; state; website; ZIP/Postal code

Content performance and features testing (A/B testing)

Google Optimize 360
Personal Data: Trackers; Usage Data

Displaying content from external platforms

YouTube IFrame Player
Personal Data: Data communicated in order to use the Service; Data communicated while using the service; device information; Trackers; Usage Data; User ID

Wistia widget and Google Fonts
Personal Data: Trackers; Usage Data

Adobe Fonts
Personal Data: Usage Data; various types of Data as specified in the privacy policy of the service

Google Maps widget
Personal Data: Usage Data

Handling payments

Stripe
Personal Data: billing address; email address; first name; last name; purchase history; Trackers; Usage Data; various types of Data as specified in the privacy policy of the service

PayPal
Personal Data: email address; first name; last name; payment info; username

Google Pay
Personal Data: billing address; email address; first name; last name; phone number

Apple Pay
Personal Data: billing address; email address; first name; last name; phone number; purchase history

Hosting and backend infrastructure

Amazon Web Services (AWS) and Google BigQuery
Personal Data: various types of Data as specified in the privacy policy of the service

Interaction with external social networks and platforms

Vimeo button and social widgets
Personal Data: Usage Data

Interaction with live chat platforms

Facebook Messenger Customer Chat and LiveChat Widget
Personal Data: Data communicated while using the service; Trackers; Usage Data

Interaction with online survey platforms

Hotjar Poll & Survey widgets
Personal Data: Trackers; Usage Data; various types of Data

Managing contacts and sending messages

Twilio
Personal Data: phone number

Mailer Gun Email
Personal Data: email address; Usage Data

Managing data collection and online surveys

Facebook lead ads

Personal Data: city; company name; country; Data communicated while using the service; date of birth; email address; first name; last name; phone number; physical address; state; Trackers; Usage Data; ZIP/Postal code

Gravity Forms

Personal Data: company name; country; Data communicated while using the service; date of birth; email address; first name; gender; geographic position; last name; number of employees; phone number; physical address; profession; state; Trackers; Usage Data; various types of Data as specified in the privacy policy of the service; website

Platform services and hosting

WordPress.com

Personal Data: billing address; Data communicated while using the service; device information; email address; first name; last name; phone number; shipping address; Trackers; Usage Data; various types of Data as specified in the privacy policy of the service

Remarketing and behavioral targeting

Google Ad Manager Audience Extension, Google Ads Remarketing, Twitter Remarketing, Facebook Remarketing, Remarketing with Google Analytics and LinkedIn Website Retargeting
Personal Data: Trackers; Usage Data

TikTok Remarketing
Personal Data: device information; Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data

Facebook Custom Audience
Personal Data: email address; Trackers

SPAM protection

Google reCAPTCHA
Personal Data: answers to questions; clicks; keypress events; motion sensor events; mouse movements; scroll position; touch events; Trackers; Usage Data

Akismet
Personal Data: email address; first name; username

Tag Management

Google Tag Manager
Personal Data: Trackers; Usage Data

Traffic optimization and distribution

Cloudflare

Personal Data: Trackers; various types of Data as specified in the privacy policy of the service

User database management

GoHighLevel CRM

Personal Data: company name; country; Current City; email address; first name; gender; last name; phone number; physical address; profession; purchase history; Trackers; Usage Data; various types of Data as specified in the privacy policy of the service

ActiveCampaign

Personal Data: various types of Data as specified in the privacy policy of the service

HypeCart

Personal Data: Data communicated while using the service; email address; Trackers; Universally unique identifier (UUID); Usage Data; various types of Data as specified in the privacy policy of the service

FULL POLICY

Types of Data collected

Among the types of Personal Data that this Application collects, by itself or through third parties, there are: first name; last name; phone number; company name; physical address; country; state; email address; ZIP/Postal code; city; number of employees; website; Trackers; Usage Data; date of birth; Data communicated while using the service; number of Users; device information; session statistics; latitude (of city); longitude (of city); browser information; profession; Current City; gender; purchase history; billing address; geographic position; shipping address; User ID; Data communicated in order to use the Service; language; picture; screenshots; workplace; Universally unique identifier (UUID); unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); answers to questions; clicks; keypress events; motion sensor events; mouse movements; scroll position; touch events; various types of Data; username; payment info.

Complete details on each type of Personal Data collected are provided in the dedicated sections of this privacy policy or by specific explanation texts displayed prior to the Data collection.

Personal Data may be freely provided by the User, or, in case of Usage Data, collected automatically when using this Application.

Unless specified otherwise, all Data requested by this Application is mandatory and failure to provide this Data may make it impossible for this Application to provide its services. In cases where this Application specifically states that some Data is not mandatory, Users are free not to communicate this Data without consequences to the availability or the functioning of the Service.

Users who are uncertain about which Personal Data is mandatory are welcome to contact the Owner.

Any use of Cookies – or of other tracking tools — by this Application or by the owners of third-party services used by this Application serves the purpose of providing the Service required by the User, in addition to any other purposes described in the present document and in the Cookie Policy.

Users are responsible for any third-party Personal Data obtained, published or shared through this Application.

Methods of processing

The Owner takes appropriate security measures to prevent unauthorized access, disclosure, modification, or unauthorized destruction of the Data.

The Data processing is carried out using computers and/or IT enabled tools, following organizational procedures and modes strictly related to the purposes indicated. In addition to the Owner, in some cases, the Data may be accessible to certain types of persons in charge, involved with the operation of this Application (administration, sales, marketing, legal, system administration) or external parties (such as third-party technical service providers, mail carriers, hosting providers, IT companies, communications agencies) appointed, if necessary, as Data Processors by the Owner. The updated list of these parties may be requested from the Owner at any time.

Place

The Data is processed at the Owner’s operating offices and in any other places where the parties involved in the processing are located.

Depending on the User’s location, data transfers may involve transferring the User’s Data to a country other than their own. To find out more about the place of processing of such transferred Data, Users can check the section containing details about the processing of Personal Data.

Retention time

Unless specified otherwise in this document, Personal Data shall be processed and stored for as long as required by the purpose they have been collected for and may be retained for longer due to applicable legal obligation or based on the Users’ consent.

The purposes of processing

The Data concerning the User is collected to allow the Owner to provide its Service, comply with its legal obligations, respond to enforcement requests, protect its rights and interests (or those of its Users or third parties), detect any malicious or fraudulent activity, as well as the following:

Contacting the User, Analytics, Hosting and backend infrastructure, Managing data collection and online surveys, Interaction with live chat platforms, Advertising, Remarketing and behavioral targeting, Tag Management, User database management, Commercial affiliation, Handling payments, Managing contacts and sending messages, Platform services and hosting, Displaying content from external platforms, Connecting Data, SPAM protection, Interaction with online survey platforms, Collection of privacy-related preferences, Content performance and features testing (A/B testing), Traffic optimization and distribution and Interaction with external social networks and platforms.

For specific information about the Personal Data used for each purpose, the User may refer to the section “Detailed information on the processing of Personal Data”.

Owner and Data Controller:

Expanding You Training

Address:

8-1825 32 Ave NE
Calgary, Alberta
T2E 7C8

Owner contact email:

hello@expandingyou.com